MVPs

Getting to product-market fit is a process of fast, informed iteration — not a single well-planned build. The SDLC gets stripped to its essentials: short cycles, direct client involvement at every stage, and scope decisions made on signal rather than assumption.

Close collaboration with stakeholders through the build — frequent demos, shared prioritisation, rapid feedback loops — is what keeps the product converging on what users actually need rather than what was planned at kickoff.