•Designed and developed core parts of the company's new application to consolidate legacy products into a single Web App CRM using Turborepo, React/Typescript, Tanstack ecosystem, React Hook Form, and GraphQL
•Initialized and led internationalization(i18n) effort. Designed cross-team processes for smooth, automated and safe exchange between UX and Engineering teams, that resulted in a successful web and mobile apps localization for 3 different locales and counting, significantly expanding global reach from the early days
•Architect and led key features development like Drag&Drop Marketing Campaign Builder and Comprehensive Notifications System(In-App, Web and Mobile push) that included establishing and aligning cross-department collaboration
•Took full ownership of a Social Sharing automation feature, from research and implementation to leading the app approval process with Facebook
•Facilitated recurring engineering catch-ups that led to 40+ successful initiatives, including MCP integrations, Automations, Domain-specific devtools and more
